Said a tiger to a lion as they drank beside a pool, “Tell me, why do you roar like a fool?”
“That’s not foolish,” replied the lion with a twinkle in his eyes.  “They call me king of all the beasts because I advertise.”
A rabbit heard them talking and ran home like a streak.  He thought he would try the lion’s plan, but his roar was a squeak.  A fox came to investigate – and had his lunch in the woods.
The moral: When you advertise, be sure you’ve got the goods!

"Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it that makes a difference."

"People are funny. They spend money they don't have to buy things they don't need to impress people they don't like."

"Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else does."

"Your most unhappy customers are your greatest source of learning."

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it.  This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."

"I belong to the school which holds that a good advertisement is one which sells the product without drawing attention to itself.  It should rivet the reader’s attention to the product.  Instead of saying, “What a clever advertisement,” the reader says, “I never knew that before.  I must try this product.”
 It is the professional duty of the advertising agent to conceal his artifice.  When Aeschines spoke, they said, “How well he speaks.”  But when Demosthenes spoke, they said, “Let us march against Philip.”  I’m for Demosthenes."

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."

"Be provocative. But be sure you 'provocativeness' stems from your product. You are not right if in your ad you stand a man on his head just to get attention. You are right if you have him on his head to show how your product keeps things from falling out of his pockets."

"The secret to our enduring brand lies in delivering an experience rather than just a collection of products and services."

"Asked about the power of advertising in research surveys, most agree that it works, but not on them."

"A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant conversationalist is one who talks to you about yourself."

"The heart is the key feature of a functioning mind."

"Nothing draws a crowd like a crowd."

"There is a fine line between bravery and stupidity.  If you get away with it, you are brave.  If you don't, you are stupid."

"The most valuable of all talents is that of never using two words when one will do."

"Try a thing you haven't done three times.
Once, to get over the fear of doing it.
Twice, to learn how to do it.
And a third time, to figure out whether you like it or not."

"We are more easily persuaded, in general, by the reasons we ourselves discover than by those which are given to us by others."

"Grading philosophy: A's are for God because He is perfect; B's are for the professor because he is the one with the Ph.D.; the best that students should expect is C's and lower..."